Tips to Improve Your Small Business Website.

At the center of any digital marketing strategy is a website where prospects from various traffic sources land and interact with the business. No matter how engaging your marketing content is, users will likely click out and find solutions elsewhere if the website is not aligned with all the promotional hype. So before investing in digital marketing, ensure you have a useful and easy-to-use site set up. Here are a few tips that might come in handy for you:

• Simplify navigation

Navigation refers to the process of moving from one page to another on a website. If the navigation is difficult, new users won’t have the patience to continue looking for information on your website. That will increase your bounce rate and lower your SERP ranking. While it’s worthwhile focusing on being informative, it’s equally important to make it easy for users to find that information. You can do it yourself if you have the know-how or hire a professional web designer to organize the website for you.

• Make your business website mobile-friendly

Smartphones rule the device world, and failure to optimize your website for mobile users can put your business at a massive competitive disadvantage. Just so you know, Google recently introduced a mobile-first indexing system where the mobile version of a website’s content is prioritized for ranking. Web designers are thus advised to ensure everything — from their site’s navigation and page load speeds to textual content, images, infographics, and videos — appears and works as smoothly on mobile as it does on desktop.

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