The Power of Visuals: Why Web Design is Key to Business Success.
A user can determine whether or not a website is beautiful in 1/50th to 1/20th of a second. If a potential customer thinks your website is ugly, they are less likely to stay or purchase your products. When it comes to web design, all companies should know that a well-crafted and easy-to-understand webpage will receive more attention than a cluttered mess of pixels.
Let’s look at how web design is the key to business success in the long-term.
The Psychology of Web Design
Our brains unknowingly make snap decisions about everything around us, and our brains filter through our preferences to determine what is good or bad. In a web design sense, your brain decides on whether the font, line, color, text, shape, and graphics it sees will make them long-standing customers or an uninterested bystander.
The psychology of web design implements user experience and user interface to keep their customers engaged long term. Parachute, this web design company in Toronto, notes that you must pay careful attention to these areas because they know that a disappointed viewer isn’t likely to come back to a website ever again.
You have one chance to impress your target audience. If done right, you can have a significant amount of positive influence on your users.
How Psychology can Benefit Your Business
When you go to a website that either looks or feels unfinished, cluttered, or isn’t user friendly, you likely think that the web builder or company is either incompetent or doesn’t care. Even if the services you offer are better than anyone else in your industry, you may lose a user’s trust by merely doing a poor job on your website.
There are plenty of companies that scam or abuse their customers, and almost all of them spend little time on web design or aesthetics because they don’t feel it’s worth the money.