The digital marketing industry is continuing to expand and explode in popularity, with more businesses focusing on building the best digital marketing teams and looking to hire rising talent. For aspiring digital marketers, it is essential to keep on top of your game and know the industry inside and out (which can be tricky, considering how quickly the world of digital marketing changes).
Are you a student fresh out of college looking to land their first digital marketing job, or a seasoned marketer wanting to improve your existing skillset? Read the following guide on how you can take your digital marketing skills to the next level.
Understand the Basics of Digital Marketing
What is digital marketing? If you have a degree or have worked in the industry already, then you are sure to know the answer. However, it is easy to forget about the foundations of what makes an effective digital marketing campaign when a Google algorithm update is released or a new social media platform has entered the scene. There is a lot of noise in the digital marketing scene, and knowing which parts to listen to is an art form in itself.
Return to the basics and understand what makes a good online presence, the key ingredients of an effective website, the fundamentals of an effective SEO campaign, and how to create an online strategy that gets results.
Job opportunities in digital marketing are becoming much more popular, and for many, a career in digital marketing is very desirable. But that doesn’t mean everyone went to college and graduated with a degree in the subject. If this is the case for you, then you do not have to fear. Those with backgrounds in arts, social studies and humanities can take their existing skills and translate them into the digital age. For example, if you have a Bachelor’s degree in Communications, click here for more information on how an online Master’s in digital marketing and data analytics could prepare you for a fruitful career in digital marketing.
There are countless online resources and courses for you to take in your spare time while you work or look after your family. The flexibility of online courses allows all digital marketers with an existing job to attain certificates and extra knowledge that will pad out their resumes and make them much more hirable.
Set Up Google Alerts
You’re online savvy, so why not set Google alerts for relevant industry keywords? By doing so, you can remain up-to-date with any big industry news and changes that may impact your business’s current digital marketing campaigns. You should also follow industry leaders and authority figures in digital marketing industries like SEO, content writing, and PPC.
Improve Your Copywriting Skills
Writing is an art form, and learning how to write good copy is a skill (and one any good digital marketer will want to possess). Many digital marketing campaigns revolve around good, clear and engaging copy to resonate with its target market and lead to higher engagement rates. Still unsure on the benefits of good copywriting? Here’s why you should brush up on your copywriting skills:
Search Engine Optimization (SEO)
Any digital marketer worth their salt will recognize the importance of Search Engine Optimization (SEO) and understand that good, quality content is the backbone of an effective SEO campaign. Poor quality will lead to less favorable results and harm a business’s ranking in the SERPs, and considering the fact that Google deems content to be king, you will want to learn how to craft error-free copy that is easy-to-read, informative and well-written.
Higher Engagement Rates
Of all the copy on the internet, you are more likely to engage with content that is easy-to-read, full of interesting and relevant information, and error-free. A spelling mistake or the wrong use of ‘your/you’re’ can be enough to instill distrust in a reader and cause them to click-off your website and fail to complete the steps your campaign was hoping to persuade the reader to make.
Instills Trust in a Brand
Consumers love transparency, and learning how to write content that is honest, on-brand and resonates with your customers can take you to the top of your digital marketing game. Easy-to-read and understand content instills trust in a brand because the reader knows what they are buying into and trusts that your brand is legitimate.
Good content gets shared more than content that is riddled with grammar and spelling mistakes and that is unclear and confusing. Learning to write copy that is interesting and well-written is more likely to be redistributed across the internet as consumers share your copy with friends and family members. As it stands, videos with a good script, good use of editing and engaging story are shared more than blog articles. Therefore, you should also consider improving your video content creation skills.