Swanson Health: Total Wellness for Mind, Body and Home
One prominent name among such companies is Swanson Health, which is on a mission to bring innovative, science-backed vitamins, supplements, and other health products directly to customers.
In the following interview, Corey Bergstrom, the CEO briefs us about the company’s 52-year long journey and how it has gained a stronghold in the international health and wellness space.
Below are the highlights of the interview:
Please brief our audience about Swanson Health, its values, and how the company has been positioned as a leading player in the nutrition space.
Swanson Health was founded in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Over Fifty years later, Swanson Health continues to innovate science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together.
Swanson Health prides itself on being a TRUSTED brand for our loyal customers with years of experience delivering high quality, science backed health products for the mind, body, and home. Swanson Health is a leading online and catalog marketer of Swanson-branded and third-party healthy living products, carrying over 18,000 health and wellness items including vitamins, minerals, supplements, sports nutrition, natural food, and beauty products. In addition to our North American base, Swanson services consumers globally through online operations and distributors in 51 countries.
What prominent products does Swanson Health offer, and how are these making an impact on the industry and your customers?
We offer over 1,800 differentiated Swanson-Brand products that are tailored for our customer’s needs. Although we have products like Probiotics and Letter Vitamins, such as Vitamin D that are top sellers, we like to take a holistic approach to our assortment and know that our customers have many needs, and we want to make sure that we are taking care of those individual needs.
Our team of scientists & wellness experts research & carefully select innovative, natural & nourishing ingredients you can trust. We test internally & externally to guarantee pure, potent wellness products. The result is an offering of meticulously curated wellness products — only the best, selected by those who know best.
Being an experienced leader, share with us your opinion on how the adaptation of modern technologies such as AI, big data, and machine learning have transformed the health and wellness industry and what more could be expected in the near future?
Being a DTC company from the beginning has positioned Swanson to leverage its rich customer data to create truly personalized experiences. As operational abilities grow to meet the analytical horsepower within the space, we expect consumers to have more relevant interactions with product providers like Swanson to optimize their supplement regime more closely to their needs.
Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your company to sustain operations and ensuring safety of your employees at the same time?
Being a vertically integrated company meant that we had several personnel that had to be on site versus work from home. We created an internal COVID task force leveraging our strong health and science expertise and have been able to establish protocols that limited exposure to our team members. We were able to work throughout the pandemic with very limited issues. This was a testament to our employees and management teams to take the proper precautions to ensure the safety of our team and our customers.