Retail Delivery Will be Slow this Mother’s Day — Plan Ahead!
Mothers Day is one of the busiest gift-giving holidays. If you’re not prepared, you could run into a lot of shipping or stocking issues, which could lead to lost revenue and trust from your customers. To help prepare you for the influx of online orders due to the pandemic, we’ve made this list so you can stay ahead of the game during the Mother’s Day rush.
Map Out Your Delivery Process
Do you know what steps are in your shipping and delivery process? If the answer is no, you should figure that out immediately so you can reach the demand of your customer base. Everyone’s delivery process will look different, but it will usually involve preparing the order, organizing the delivery method, and shipping out the parcel.
For example, Bouqs flower delivery understands every little nuance of their process to get their products out on time consistently. Even within these steps, there are little nuances that can clog up the process. Start preparing ahead by printing shipping labels in bulk or setting up a local delivery service.
Stock up on What you Need
If you know a busy season is around the corner, start stocking up on packaging and shipping supplies early, so you don’t run out during a rush. During the holidays’ everyone is busy, and the last thing you’ll want to do is run out for more supplies at this time.
Figure Out Shipping Deadlines
Your website may state that you offer next-day shipping, but if the carrier you’re using can deliver on that promise, you’ll be stuck holding the bag. Look at all local and international shipping deadlines during the holidays and prioritize orders that will take longer to reach their destination. Often a discount if you can’t meet your said deadlines.
Have a Shipping Strategy in Place
During a busy holiday season, you’ll almost always recoup your losses, so prepare a shipping strategy in place that will turn window shoppers into buyers. For example, you could offer free shipping, flat rate shipping, exact cost shipping, local delivery, and international shipping. International shipping can be tricky, so always check how much you’ll pay at customs.
Use Weight to Calculate Shipping
Calculating shipping by weight is the most reliable way to determine how much an item will cost. If you know the weight of every single product in your store, it will take the guessing out of the customer experience.