Marc Rippen: A Highly-Skilled Visionary Leader — InsightsSuccess

Insights Success
4 min readMay 1, 2021
Marc Rippen | Chief Executive Officer | Alertgy Inc.

People having diabetes are at risk for health difficulties like blindness, kidney failure, increased risk of heart attacks, and nontraumatic lower-limb amputations. In addition to the human costs, there are economic ones as well. Marc Rippen, Chief Executive Officer of Alertgy Inc. addresses this issue by solving it with real time, on demand blood glucose monitoring devices.

Marc Rippen is blessed with a proven ability for outof- the-box thinking. This is combined with a very broad education and experience base that has provided his clients and employers truly unique and sometimes paradigm-shifting solutions to their problems.

Marc is experienced in raising venture and angel capital, strategic planning/sales management, business capture, and execution management. These skills have allowed him to support the transition of technology from the lab into a startup business, and then to a publicly traded corporation.

In business development, Marc holds a demonstrated ability to close and execute on intangible high-risk research and development programs, as well as on contracts to develop and deliver very complex analytical instrumentation and engineering systems.

An Interview conducted between Marc Rippen and Insights Success addresses to eliminate these barriers on a daily basis. Below are the highlights of the interview:

Describe the company and its extensive solutions/services which address all the needs of its customers.

Alertgy provides the first non-invasive wearable continuous glucose monitor and alert system to measure the true blood glucose. It sets diabetics free from having to think about taking glucose measurements by allowing for fully automated, continuous monitoring with pre-set alerts for low or high glucose levels, as set by the user.

The medical device and diagnostic industry are constantly growing and changing, with new technologies being introduced to the market all the time. We are entering a new era of medicine that will be significantly impacted by the incredible growth and breakthroughs in wearables, cloud-based IoT sensor systems, application of AI 10, and digital health.

How do you cope up with capricious technological trends to boost your personal growth?

I embrace change. I take each challenge as an opportunity to learn something new and to better my ability to accomplish both Alertgy’s and my personal goals. The end result is meeting milestones by working smarter.

Have you drawn professional inspiration from other business leaders? Tell us about someone who has inspired you.

I draw inspiration from Elon Musk who has recognized major human needs and met them using technology. He is a visionary leader who understands that success is driven by failure. We learn from our mistakes more than anything else. He has brought to life electric cars and is making space travel more practical.

What have you learned about leadership, entrepreneurship, and mentoring?

Don’t be afraid to fail. Learn from your failures. Do not give up, think outside the box, look at life as if you were a sailor dependent on the wind — if you have to change course, do so and you will get to your destination and perhaps learn something along the way.

In business, it’s always best to create win-win situations where all parties truly benefit from the relationship. It’s important to take the time to help those you mentor to meet challenges that will enhance their abilities and allow them to be successful in achieving their goals.

How do you achieve work-life balance?

I set aside time for family, friends, and myself so that I can recharge by getting out and doing things together in a COVID-safe manner.

What would you tell emerging business leaders who are just starting to work? What would you like them to know?

Do something that you are passionate about, enjoy the pursuit of your dreams. If you can do something you like to meet your customers’ needs and make them successful while supporting the goals of your business, then you are blessed.

What are your future endeavors/objectives and where do you see yourself in the near future?

Currently, we are focused on first bringing our device to over 90% of the diabetic population made up of non-insulin dependent hyperglycemic Type 2 diabetics. By numbers, this represents over 400 million people around the world — our goal is to easily and effectively alert them if their glucose levels are too high or low. Most importantly, we aim to drive compliance and get them to measure their blood glucose continuously without the need for invasive and expensive systems.

Alertgy will be pursuing an alert and surveillance application for FDA approval. Given that 1/3 of the world’s entire population is borderline diabetics and we can help them better manage their lifestyles by keeping them from becoming diabetic. In the future, there is no limit to what our technology can provide in the way of monitoring and diagnostics. Published research indicates that our technology has the potential to track other metabolites and cellular markers within the body that could pave the way for Alertgy to be a premier leader in diagnostic technology.

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