Leigh Rust: An Avid Entrepreneur and a Proud Advocate for Australian-Made Products

Insights Success
2 min readSep 14, 2021


Leigh Rust, Co-Founder & Director, Safetyline Jalousie

Gone are the days when overseas businesses were leading the manufacturing and product industry and regarded as the mark of excellence.

“A legacy of great building initiatives should start with the intention of sourcing locally made products to stimulate our economy before sending funds offshore,” asserts Leigh Rust, the Co-Founder and Director of Safetyline Jalousie Louvre Windows and a passionate advocate for Australian made goods. Leigh is the driving force behind Safetyline Jalousie’s mission to provide quality air solutions with ongoing energy efficiency for built environments.

In an interview with Insights Success a Best Online Business Magazine, Leigh shares his journey from working in his father’s business to becoming a successful entrepreneur.

Below are the highlights of the interview:

Brief our audience about your entrepreneurial journey until your current position at Safetyline Jalousie. What challenges you had to face to reach where you are today?

My entrepreneurial journey started when my brother and I decided to break away from our father’s family business to launch Safetyline Jalousie in 2010. However, the decade before this provided us with the skills and experience we needed to reach that point.

Coming from a background of family business, we were able to see firsthand what was involved in running and scaling a successful company.

Describe in detail the values and the work culture that drives your organization.

Teamwork, collaboration and open communication are at the heart of our operations. Our team is like a family to us and we have some staff that have been with us for 10+ years which speaks to the great culture we’ve created at Safetyline Jalousie.

My advice to budding young entrepreneurs is to never underestimate the value of hard work. Find what your niche is, and make connections. Learn from others in the industry and always be persistent and resilient.

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