You’ve started up a new company and are ready to get your name out there. For startups, this process isn’t easy. While you can handle your branding on your own, it’s not always a good idea.
You should instead focus on what you’re good at. Running your business. Put all your marketing in the hands of a capable startup branding agency.
They have all the tools and expertise needed to make sure your company flourishes. Are you ready to get started? Check out this guide to learn everything you need to know about hiring the right branding agency for your small business.
The Interviewing Process
We’re going to jump right into the interviewing process. The first thing you need to know is that it’s okay to interview more than one digital branding agency. Every company has something different to bring to the table.
You want to make sure the company you go with has the right something different for you. Make a list of about 10 agencies in your area and do a little more research on them. Check out reviews online and get a referral from family and friends.
That should leave you with about 5 left to pull from. These will be the ones that you call and interview. Ask them what services they provide.
Find out what kind of companies they’ve worked for in the past. Sometimes they put multiple people on a single project. Ask them what kind of people will be handling yours.
Go with Your Gut
The number one rule for interviewing a brand agency is to go with your gut. Your agency is going to be an important part of your team. If they don’t work with your current work culture, they may not mesh with the rest of your staff.
Pay careful attention to how they interact with you. If they don’t let you talk, that’s not a good sign. They should be more interested in learning about your business rather than pushing themselves on you.
This way, they get a full idea of what your company’s advertising needs are. The right creative branding agency will also practice good communication. You’ll receive emails and follow-ups from them regularly.
Take Your Location into Consideration
Since marketing is so collaborative, many companies prefer to look at the best branding agencies in their area. It’s easier to schedule meetings and it’s more hands-on.
Others don’t like limiting themselves. They pull from remote agencies from all over the world to get a fresh perspective. You could find the perfect company in a country that you never even considered looking in.
No matter which route you choose, it doesn’t matter. Both come with their own share of pros and cons.
Check Out Their Portfolio
Most agencies have a portfolio that’s full of their previous work. Never hire a company without asking to see it because it will give you insight into their skill level.
It will also show you how creative they are. You don’t want to welcome them on board if all their designs look the same. There’s no vision in that.
Your business will end up looking like any other startup out there. You want to stand out from your competitors, so you need someone who can bring something fresh to the table.
Ask them to provide a few success stories and reviews when they hand over their portfolio as well. This will tell you how they work with other people.
Pay Attention to Your Wallet
When you’re first starting, outsourcing anything can be a struggle. If you do look to others, for one thing, it needs to be your branding, however.
There are companies out there that can work with any budget. This being said, you don’t want to go too cheap. You get what you pay for in many cases.