The real estate market is changing very quickly. Millennials are going to be the majority of homebuyers by 2025. They were born using technology and expect a digital experience in almost everything they do. Because they grew up with video games and computers, they are more visual-based than previous generations. 92% of homes are being found on the Internet. In order for a home to get noticed in all the clutter out there, real estate agents need to use dynamic visual content. Hommati is a franchise business that offers innovative ways to help real estate agents get their listings noticed more quickly. They provide dynamic content such as 3D Tours, Aerial Videos, Ultra HD Photography, Video Slideshows, Augmented Reality. Hommati helps real estate agents win more listings, sell more homes, sell them faster and often for a higher sales price. Since inception, Hommati has been setting the trend rather than following one.
Changing the Way Real Estate Agents do Business
Hommati is growing quickly with 56 franchisees already awarded in 23 states. “While we want to grow quickly, we feel it’s important to control our growth and only award franchises to the candidates that best fit our model. We are very particular about who is awarded a franchise. We’re looking for candidates who are extremely passionate about this concept, good communicators, aren’t afraid to go out and talk to agents and who want to follow a system,” says Jerry Clum, Founder, and CEO of Hommati.
Hommati offers services like virtual staging, aerial videos and photography using drones, 3D interactive tours, virtual reality, augmented reality tours and Hommati Curb Leads, which generate real-time SMS text message leads from buyer drive-bys. The platform gives real estate agents the tools to get their listings noticed quickly and in an innovative way. Here is a complete list of Hommati’s services:
- 3D Interactive Tours
- Virtual Reality Tours
- Virtual Staging
- Aerial HD Video / Stills
- Floor Plans With Measurements
- Ultra HD 34MP (up to 4K) Photography
- Sign Placement / Removal Service
- Lockbox Placement / Removal Service
- Hommati Curb Leads
- Augment Reality Services
- Door Hanger Services
- Hommati Website and App
- Free Automated Brochure Creation
- Quick turnaround time
Hommati has also developed the world’s most technically, advanced mobile app for searching homes for sale. AR Home puts a “digital clone” of the Real Estate Agent in front of the home to introduce themselves to clients. The “Find My Home” feature will automatically find the perfect home for clients when they are out driving their errands. The “Find By Pic” feature allows clients to take a picture of a home for sale and it automatically will bring up its listing detail.
The Explicit Range of Hommati Franchise’s Benefits
Hommati has a home-based model that allows franchisees a low overhead, quick ROI and recurring revenue. Franchisees can run the business as owner-operators with no employees at first and scale up as they grow. “It’s also a pretty fun business. There is nothing else like it out there. We are changing the way real estate agents do business,” Jerry adds. The benefits of a Hommati franchise include:
- Low Franchise Fee — Only $18,900
- Low Start-up Costs — As Low as $15,990
- Recurring Revenue Model — From Monthly Membership Fees
- Low Fixed Monthly Overhead — As Low as $870 Per Month
- Home Based, Non-Brick & Mortar
- High Margins, Digital services — Low Cost of Goods Sold
- Fun, Exciting and Rewarding
- Owner/Operator & Executive Managed Models
- Large Unrestricted Territory — One Franchisee Per 200K Population
- All Training Provided Including Your FAA Remote Pilot License No Photography Experience Necessary
- Cutting Edge Technology — 3D Camera, 4K Drone Ÿ Hommati’s Turn-Key Proprietary Marketing Program
- On-Going Sales, Operations, Marketing, and Technical Support
Hommati has very little competition, and at the same time, has a plethora of opportunities to grow. For example, according to MLS statistics, homes with aerial images sold 68% faster than homes with standard images. 73% of homeowners say they’re more likely to list with an agent who uses video to market their home. This creates a huge opportunity for agents, since only 9% of agents are currently using video. Hommati offers real estate agents stunning aerial videos to help draw more attention to their listings.
A Serial Entrepreneur Spearheading the Change
Jerry Clum, CEO/Founder of Hommati, has been an entrepreneur all of his adult life. One of the first companies he founded is Comfort Keepers, which provides in-home care to the elderly. Jerry and his team grew this company to over 750 franchised locations and $350 million in annual revenues. He sold this company and tried to retire at a young age, but found that retirement wasn’t for him so he decided that he would sell his home and move somewhere else and start something new. At the listing presentation, his life was changed forever. The agent who listed his home had been in real estate for over 20 years and is one of the top 100 agents in the world. Jerry fell for her and they’ve been together ever since. That was seven years ago. “Both being business people, we would brainstorm about some of the problems in the real estate industry. I guess I’m wired a little funny, because I kind of love problems,” Jerry recalls.
Adding Tremendous Value to Real Estate Agents
The days of Real Estate Agents just putting a sign in the yard, holding an open house and advertising in the classifieds are gone. Agents need to provide their clients with innovative technology to stay competitive in today’s real estate market. That’s where Hommati come in.
Real estate agents that have used Hommati appreciate the fact that the dynamic visual content increases their inquiries by up to 403%. “Unlike other real estate websites we do not sell their leads to other agents, we do not allow other agents to advertise in or around their listings, and we provide them the leads generated from their listing for free,” Jerry shares. “We are adding tremendous value to real estate agents by offering them more ways to market homes and to get services at a cost that is unprecedented. It’s a win-win for all,” Jerry concludes.
“Hommati gives our agents a platform that allows them to showcase a client’s home and make it stand out. We help them raise the bar on how a property is marketed. Hommati is on the front lines of current and emerging technology and is continually adapting that technology by developing services that will help our agents succeed.” Chip Cochran, Hommati Franchisee, Cincinnati, Ohio
“Agents have been blown away by our comprehensive services. There are so many real estate photographers to choose from, but Hommati is the only company delivering a full-service technology package in the form of a comprehensive webpage that can be shared and used across many different mediums.” Dale and Stacie Mosley, Columbus, OH