Enabling Business Strategies to Successfully Implement the Inbound Marketing Methodology — Prism Global Marketing Solutions
Gone are the days when businesses used to rely on traditional marketing tactics to reach out to their potential customers. After the evolution of digitalization, businesses are moving toward inbound marketing strategies that attract the attention of qualified prospects , convert those individuals into leads, and convert them into happy customers. Taking this into consideration, an inbound marketing agency, Prism Global Marketing Solutions stepped into the market in the year 2013 to help businesses achieve marketing success through a combination of inbound marketing and sales best practices and tactics.
Prism Global Marketing Solutions is a HubSpot Platinum Partner that provides global organizations with integrated and comprehensive inbound solutions to drive website traffic, leads, and customer growth. They work with their clients to develop and implement unique inbound marketing programs that encompass all aspects of the buyer’s journey including: Content Development, Lead Generation, Lead Engagement, Email Marketing, Marketing Automation, Sales Enablement, and Closed-Loop Analytics. They use this approach to focus on the goals of the organization first to develop a plan that connects marketing activities with sales initiatives to drive business growth. Through this, they intend to deliver programs that will help their clients reach their revenue targets by connecting with the right person at the right time with the right content.
Emphasizing the Buyer’s Journey
Prism Global Marketing Solutions provides complete inbound marketing strategy and support for organizations around the globe. What makes them different and unique is that while some agencies focus exclusively on web development, or paid advertising, etc. Prism creates comprehensive plans that take into account the entire buyer’s journey for their clients. This includes buyer persona development, the decision-making journey, and content that will walk buyers through their purchasing and decision process in a cohesive fashion. In addition, they leverage a technology stack that includes automation and machine learning to ensure they are maximizing technology which plays a major factor in a comprehensive inbound marketing and sales plan.
Driving Organizational Growth
The founder behind Prism Global Marketing Solutions is its President and Founder, Elyse Flynn Meyer. From her background in technology and healthcare marketing, her vision was to create a more seamless way for organizations to take their vast amount of content and leverage it to engage website visitors and prospects to drive organizational growth. Through partnering with organizations such as HubSpot, Seventh Sense, Wistia, Databox, SurveyMonkey, and many more, Elyse’s vision was to create a technology stack for her clients that enable them to automate repetitive processes, stay in touch with prospects and customers at the right time, and scale their businesses in a more sustainable fashion.
Scaling to Continually Innovate
Throughout the journey of Prism’s growth, the company has learned that scaling efficiently is the most important part of the process. Scaling enables companies to build processes and operations that can grow with the organization to ensure the highest level of customer satisfaction and continual innovation at every stage. In addition, receiving awards such as various HubSpot Impact Awards, one of the Top 10 HubSpot Providers of the Year, and many more, has reinforced their focus on marketing technology as a main driver in helping their clients to put together comprehensive and sustainable marketing programs.
Creating Seamless Solutions
Oftentimes, the biggest barrier to providing unified tech solutions is the initial hesitation of organizations to embrace new technologies. This is understandable as technology has an impact at each and every level of the organization, and is critical to get right the first time. To tackle this challenge, they only work with the most innovative technology companies to deliver the technology part of their services. Prism does not implement a technology that has not been tested and proven by their team. This is critical because technology roll-outs need to work the first time or else there can be major issues and friction within an organization.
Forming a Comprehensive Strategy
Machine learning and AI are at the forefront of tech solutions. While these are already in place through things such as chat bots, conversational marketing, send time optimization, dynamic content, and much more, the need is only growing. But companies need to remember that there needs to be a team behind those tools. While they are automated, there needs to be a very comprehensive strategy to ensure it is done right every time so the consumer experience is not interrupted. That is where Prism Global Marketing Solutions comes in. They build a complete strategy around automation and the appropriate technology tools so that each part of the process is optimized.