Arlicia Jones — InsightsSuccess

Arlicia Jones, Broker Owner, Elite Lending Solutions Incorporated

Arlicia Jones joined the broker channel in 2017, believing that her ability to connect with both buyers and real estate agents would immediately set her up for success. Turns out, she couldn’t have been more right as Jones has quickly become one of the most impressive rising stars in the industry.

What interested you in starting a career in the mortgage industry?

I actually started in the mortgage industry after being a licensed real estate agent, because my client at the time had a horrible experience with a mortgage professional. I decided to get my license to change the narrative.

What’s unique about your business?

I believe my ability to relate to my buyers and real estate partners from a mortgage and realtor background makes me unique. I started in this profession as a licensed real estate agent which allows me to understand what a buyer needs and wants in the transaction. I use this background information to streamline my entire loan process by using technology to make the initial contact, pre-approval, loan application and closing smooth for all parties involved.

If you could change one thing about the mortgage industry right now, what would it be?

The one thing I would change about the mortgage industry is the face of it. I’m glad this magazine is showcasing female entrepreneurs in mortgage, as the industry has long been a male-dominated industry.

What’s the biggest obstacle you’ve faced in your career?

The biggest obstacle I have faced prior to joining AIME and the Women’s Mortgage Network was support. Being a new broker and learning as you build a business can be difficult without a support system. Loan origination is one aspect of being a broker owner and structure for growth is another aspect.

Where do you turn for leadership advice?

AIME and the Women’s Mortgage Network!

What is your business philosophy?

Life is full of changes both for the good and the bad, but there is always a light at the end of the tunnel.

What are the biggest challenges facing mortgage brokers and what’s your advice for overcoming them?

I believe in keeping up with the demand of the consumer. Strategies and systems work, so stick to them to manage the increase in business.

How do you see the mortgage industry evolving in the future?

I think we will continue to see growth and technology implemented to make the process for the consumer easier, but I don’t believe that technology will ever be able to take the place of the broker. It will be used to assist and facilitate.

Why do you believe that brokers are better for consumers?

The broker will always be able to provide more options, more resources and better service to consumers.

If you could go back to your first day in the industry, what advice would you give yourself?

Don’t start at a brick and mortar bank.

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