An Authentic & Creative Thinker Driving a Holistic Wellness Experience

An entrepreneurial spirit is innately nurtured and developed through continuous self-development along with simultaneous growth in the business. With calculated risks and a sprinkle of faith, most challenges can be addressed actively. Putting yourself out there and believing in yourself is the key to understanding how the business can be moved forward with a zeal to achieve success. At first, some of the ideas may be flawed but surrounding yourself with people who are practical and resourceful can help in measuring risks and a well-thought plan along with its contingencies can help scale business to new heights.

Diana Williams, Founder and Managing Director of Fernwood Women’s Health Clubs believes in a similar notion and is leading a business, that provides a class-apart health and wellness experience to its esteemed members. The journey of Fernwood Fitness began thirty-one years ago in Bendigo, Central Victoria. One humble gym blossomed into an Australia-wide franchise business, exclusively for women.

She feels fortunate to lead a team of superstars who continuously work towards bringing her vision to life. “Together we pioneer new offerings to ensure our members always experience a holistic health, fitness and wellness experience,” says Diana.

Fernwood Fitness and its network of holistic women’s health clubs offer a wide range of fitness, well-being services, and programs. It includes strength training, HIIT training, personal training, yoga, reformer Pilates, group fitness, food coaching, meditation and wellness programs, and childcare services.

While facilitating new trends in fitness and health, Diana has been awarded many accolades and recognition over the years. A few include being inducted into the Fitness Industry Hall of Fame, the Australian Businesswomen’s Hall of Fame, The Franchising Hall of Fame and the Bendigo Business Hall of Fame. She has also been awarded the Australian National Telstra Business Woman of the Year, the National Franchising Woman of the Year, and BRW Top 10 fastest growing companies three years in a row.

Being recognized through awards is a fantastic way to catalog success and progression. For Diana, the main accomplishments are not the awards and accolades so much as hearing about women changing their lives for the better, in whichever they see fit, importantly through Fernwood.




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