6 Simple Ways of Promoting Women in Business.
Women are making an impact in all sectors of human life, including business. According to the National Association of Women Business Owners, women now own over 11.6 million firms that generate USD 1.7 trillion in sales. And not to forget, these women-owned businesses employ approximately 9 million people.
While these numbers are quite impressive, women still lag their male counterparts in business. There’s more that needs to be done to boost parity. Here are six excellent ways of promoting women in the business world.
Encourage Women and Give them Responsibilities in the Workplace
Self-doubt can hold many women employees back when it comes to progressing in business. It is even though they might have the necessary competencies and knowledge to succeed. This scenario is referred to as the “Imposter syndrome” and is experienced more by women.
As a business leader or holder of an executive position, you can encourage a woman who displays this tendency to take on more appropriate responsibilities. Doing this will cultivate their confidence and self-belief, enabling them to maximize their contributions and reach their potential. Consequently, this improved productivity can help your business.
You can promote women in business by asking for their ideas, listening to them, and, most importantly, implementing them. If you are organizing a business meeting, you can start by allowing an equal number of male and female speakers. The same applies if you are bringing in guest speakers to the enterprise. The point here is to ensure that you provide women with an equal opportunity to share their thoughts as men.
You want all your business sessions to have a single voice across the gender divide. This way, you promote the women who would otherwise be left to the mercy of most men’s ideas.
Cite Women in Business Presentations
We have heard of countless quotes from male entrepreneurs such as Elon Musk, Jeff Bezos, Mark Zuckerberg, Bill Gates, to name a few. What we haven’t come across as often are quotes from female business leaders, yet there are so many of them out there.
You can do things differently by citing more women in your company. During presentations or when sticking up weekly quotes on the board, consider using quotes by women players in your industry.